July 14, 2022

Panel discusses current marketing challenges and opportunities in context of the ‘Great Resignation’

The pandemic and current employment climate have challenged nearly every aspect of work and business over the past two-plus years. Marketing is one strategic business function that has been impacted as people make career changes at an unprecedented rate.

Nova’s director of marketing and communications, Sara Fluskey, joins a panel of experts to discuss challenges and opportunities in delivering marketing performance in “Fireside Chat: Disruption, Digital & Dollars, How Much Drama Can We Survive?” This recent webinar was led by Goose Digital, a strategic marketing support services agency, and WilsonHCG, a provider of human resource services. In addition to Fluskey, the panel featured Michael Turcsanyi, CEO, Goose Digital; Linda DiBias, VP, corporate marketing, GBG; and Paul Dodd, head of Canadian engagement, WilsonHCG.

Businesses that are looking to grow through consistent marketing communications programs struggle to gain traction when members of their marketing team leave the organization. This discussion covers insights on finding and retaining key marketing staff, engaging employees in hybrid and virtual environments, and providing creative growth opportunities.

“So many things have changed as it relates to how you engage with associates and how they find value in your workplace, how they find connectedness with each other and their team, and understand all the products and systems you have going on,” notes Fluskey.

Watch the recorded Fireside Chat to learn more about maximizing the strength of your internal marketing team, as well as when to use external resources to drive growth and connect with customers.